Senior Assistant Manager, Group Communications Office

Job ID: 6192

Job Function: Administration

Institution: National University Health System

Overview

The incumbent must have at least three years of experience in communications, marketing, public relations, content creation or equivalent.

As a content creator at NUHS, the Senior Executive/ Assistant Manager (Content), needs to tell and produce engaging and educational stories of NUHS—both digital and offline content—that caters to the interest of the target audience as well as to drive the NUHS brand.

In particular, this role requires strong skillsets in conceptualising and producing short-form content for TikTok, Instagram and FaceBook. The candidate must understand the workings of content creation; appreciate and apply how the different content formats and platforms (including, social media, digital and print) synergise with one another.

The incumbent must have a strong understanding and appreciation of interdependencies in various communications functions (such as corporate communications, marketing communications, internal communications, media) as content can diversely applied and cross-pollinated.

Any prior experience in short-form content creation, events, marketing campaigns, production and publication is advantageous.

Key Responsibilities

1) Content creation

To produce engaging and educational content—in particular for TikTok, Instagram and FaceBook —that caters to the interest of target audience as well as to drive the NUHS brand.

2) Content planning and coordination

To recommend stories and produce headline ideas for various NUHS platforms and publications.
To coordinate with stakeholders, vendors, writers and designers for content creation.

3) Editing, copyediting and proofreading

To design and edit both video and editorial content based on in-house publications’ styles, editorial policy and publishing specifications.
Research and authenticate facts, data and statistics.
Proofread and edit stories, infographics and various digital assets.

4) Social Media Management

To collaborate with both internal and external stakeholders to upkeep and manage NUHS social media.

Requirements

Bachelor degree preferably in Mass Communications, Journalism, Marketing, Business Management or equivalent.
Minimum 3 years of experience in communications, marketing, public relations, content creation or equivalent; in an agency, production house or corporate environment preferred. Healthcare experience will be advantageous.
Strong flare in producing short-form video content.
Strong writing, copyediting and proofreading skills.
Good verbal and written communication skills.
Strong project management skills and execution excellence.
A keen ability in fostering strong partnerships with stakeholders for success.
Self-starter, able to work independently and with a team
Familiar with content creation landscape.
Production/ Design/ Publication/ Social Media experience is advantageous.

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