Senior Executive, Communications
Overview
Nestled in the heart of Tengah Forest Town, the new Tengah General and Community Hospital (TGCH) will be an exciting and innovative health campus with a comprehensive range of clinical specialties and healthcare services including emergency, inpatient, rehabilitative and outpatient specialist care.
As part of National University Health System (NUHS) cluster, this state-of-the-art facility is slated to be ready by early 2030s.
Intricately connected with the surrounding community, TGCH offers you the opportunity to create a healthcare facility of the future, tightly integrated with the residents and nature. As a people-focused organisation, we believe in respect and recognition. By harnessing the passion and strength of our team and putting them at the core of our culture, we create a nurturing environment to excel and deliver fulfilling care.
Be part of our groundbreaking team to bring our vision to life – a hospital in a forest, and a healing oasis within the hospital.
Join #TeamTengah #GrowWithUs #TGCH #TGCHFamily
Job Responsibilities
Brand Management
•Protect and enhance the organisation’s brand and reputation through proactive and reactive communication efforts.
•Partner various stakeholders to ensure consistency of the corporate identity and aligned messaging, as well as adherence to relevant healthcare regulations and industry standards.
External/ Internal Communications
•Develop and execute digital/social media marketing strategies to support key project milestones and organisation goals.
•Develop compelling and creative content, including graphics, videos, and written posts for various external/ internal communication platforms and utilise channels such as internet, intranet, email, social media (Facebook, Instagram, Tiktok, Linkedin), mobile, displays, events, etc.
•Monitor digital/social media channels, engage with followers, and respond to comments and messages in a timely and professional manner.
•Analyse social media performance metrics and prepare reports to measure effectiveness.
•Collaborate with internal teams to align digital/social media content with marketing campaigns and business goals.
•Stay abreast of digital/social media tools, trends, emerging platforms, and best practices to optimise engagement.
•Stay updated to the latest health news and lifestyle trends that matter to various audiences.
Events Management
•Support external events to promote the organisation’s initiatives and achievements.
•Support department, institution, or cluster events/ community outreach as appropriate, including programme and logistics; invitation list, collaterals production etc.
Administrative
•Be involved in organisation/ committee projects as required.
•Undertake secretariate and administrative duties as required.
Requirements
Qualification Required and Area of Discipline
•Degree preferably in Communications, Marketing, Fine Arts, or a similar discipline.
•2 to 4 years’ experience of managing social media accounts.
•2 to 4 years’ experience in shooting photos, videos, and editing.
Required Competencies and Capabilities (Skills, Experiences and Professional Licences)
•Creativity: A flair for storytelling, visual content, and engaging copywriting.
•Social media savvy: Understanding of different social media platforms and their audiences.
•Proficiency in the production and post-production tools: Mobile/Mirrorless equipment, Software like Adobe Suite, Canva etc.
•Basic design skills are an advantage.
•Experience in supporting communications projects and events with multiple stakeholders.
•Good understanding of various communications functions including brand management, campaigns and publicity, events, external and internal stakeholder engagements, etc.
•Ability to multi-task and work under pressure, meet deadlines, and manage content calendars efficiently.
•Strong interpersonal skills and team player who can build positive relations with different stakeholders.
•Ability to work independently, follow strict deadlines and fact-check information.